Tomorrow in the Scottish Highlands, Rolls-Royce and National Geographic will launch the all-wheel drive Cullinan on an extreme around-the-world engineering durability test that will be documented with films and photography posted daily to Rolls and National Geographic social media.
Branded “The Final Challenge,” this series of extreme performance trials will be staged in remote locales, from the Highlands to Alpine snowfields to the deserts of Arabia, culminating in mountain climbs in the Western United States.
Of critical importance for both imagery and star power on social media, the Nat Geo film team is led by no less than Cory Richards, who was named National Geographic Adventurer of the Year in 2012. Richards has climbed to the summit of Mt. Everest without aid of oxygen, climbed peaks in Antarctica, and documented wars across Africa. His images have been published in National Geographic, Outside, and the world’s major newspapers, and his film work has won awards at nearly every major adventure film festival, including the grand prize at the Banff Mountain Film Festival.
Rolls-Royce wants to establish the bona fides of Cullinan. It is also linking this all-wheel drive vehicle to the storied early years of Rolls-Royce, when founders Charles Rolls and Henry Royce used adventures to validate with the public their vehicle’s durability and engineering excellence. The original Ghost took top honors in the Scottish Reliability Trials, London-to-Edinburgh, and the Alpine Trials
Cullinan is an evolution of the aluminium spaceframe architecture and V12 of the newly introduced Phantom VIII. Cullinan adds a sophisticated all-wheel drive system. The many will call it an SUV, the most elegant and accurate term is “shooting brake.” The Final Challenge will give proof to Cullinan’s off-roading capability and robust engineering, proof that no matter its refinement and luxury, Cullinan can be Effortless Everywhere.